Moffle Delight are an upcoming food stall in London. They asked me to create a logo for their brand. Their product is a waffle on a stick — with mochi inside! It was really fun coming up with the idea for this, the brief was to create something that was cute but recognisable as well. The outcome was a cute mochi cat coming out of the waffle.
Final logo designs

Lightbox Signage

Sketches

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